Remco Mooijekind

Leiden, 1972

Remco Mooijekind is inspired by pop art, an art movement that reflected on the rise of consumerism and commercialism . Like the mass media and mass production pop art artists made use of repetition, collagenous mosaics and seriality and they chose banal subjects. However, the result of his own work reminds Mooijekind also of the completely autonomous abstraction in 'Suprematism', the avant-garde movement that was developed by the artist Kazimir Malevich in Russia at the beginning of the 20th century that and had art completely detached from reality. Although avant-garde artists such as Malevich sought the higher purpose of their art, they also strongly focused on daily life and society.   Remco Mooijekind studied Graphic Design at the University of the Arts (HKU ) in the early 90s. Other than Malevich, who in later years focused on designs of everyday life, Mooijekind found, after this graphics program, himself just getting more attracted to painting . Yet, in his abstract and supermarket paintings is still a strong graphic quality and he's flirting with product design and advertising. Mooijekind has been painting for some time, but only in the past six months his work turns more and more towards the abstract . The rectangular shapes are colored with the Mondrian or Lego colors (red , yellow, blue, white, grey and black) , minimizing visual means. The results are clear images which are composed of basic forms . Unlike his previous supermarket paintings, which are somewhat more realistic and in which the paint is applied thickly , his recent abstract work is nearly as smooth and tight as supermarket products themselves. The former, more substantive work offers such a rich context for the new work that Mooijekind is still in development. His work not only provides a reflection on the supermarket, mass consumption, mass production and abstraction, but also on the media of painting and the graphic design - and the many cross-pollinations.